TODAY’S SPECIAL is a simple, not-too-fancy store evoking a sense of everyday life but offers the excitement of a once-in-a-lifetime encounter. It gives one a sense of anticipation before even going to the store,  like, “Maybe they have what I have been looking for if I go there.” And when one goes there, it makes them feel, “Maybe this is what I really wanted.” We placed fixtures of various textures, heights, and sizes to create a sense of circulation while bringing out “noise” elements generally hidden behind the scenes to the sales floor to generate a sense of movement and bustle, akin to the vibrancy of a marché. And, as with other Today’s Special stores, we attempted to dismantle the flimsy infill and reduced it to the skeleton to highlight the non-decorative nature and the raw materiality. 

This Ebisu store required smokeproof hanging walls because the store section was large, and the shared space of the building crossed the leased space. We came up with the minimalist solution: LGS (light gauge steel) framing combined with smokeproof sheeting. Based on this idea, we used light LGS as one of the key elements in the room to accentuate the smokeproof hanging walls. We also added main counters of stacked bricks in some places.


Architect: Jo Nagasaka / Schemata Architects 
Project team: Makoto Kohno, Yang Xuan
Location: 4-20-3, Ebisu, Shibuya-ku, Tokyo, Japan
Usage:Gift shop
Construction: Daiwa-Kougyou
Number of stories: B1F
Floor area: 319.43㎡ (A area:135.85㎡; B area: 183.58㎡)
Structure: RC
Date of completion: November 2022
Photographer: Takumi Ota

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