We started this project by thinking about eyeglass holders. After studying and comparing various daily goods, we determined that the Scotch-Brite Sponge Ace holds eyeglasses in the most gentle and stable way. As for commodity shelves, we decided that prefabricated steel racks used in everyday life would be best paired with the sponges. Some of the steel racks were customized to accommodate specific functions. This store has a considerable number of commodities on display and has a distinct presence that stands out from other stores in Ginza Loft.
Project title：JINS Ginza Loft Shop
Architect：Jo Nagasaka / Schemata Architects
Team：Masami Nakata, Ou Ueno, Nutt Boonyaratganon
Address：2-4-6 6F Ginza, Chuo-ku, Tokyo
Total floor area: 83.01㎡
Completion date：April 2019