PARCO

Phase 3: Soleil

Phase 2 : New Industrial Rave

Phase1-3 : Blue

Phase1-2 : “Nature”

Phase1-1 : “Elemental”




3.1 Phillip Lim MICROCOSM

This is 3.1 Phillip Lim 2014 Pop- Up store at Shinjuku Isetan, which opens from April 2014 for six months.
This time the shop is located on the third floor of the department store, which had a space with a strong character. We attempt to make five renewals in 6 months, and at this stage we have done two renewals.
In this project, we focus on the brand philosophy of 3.1 Phillip Lim. Several sets of “almost” opposing words are given. “Almost” is the keyword that represents the wide scope of their design directions, and also it liberates their ways of thinking. The keywords are as follows.

DYNAMIC / EFFORTLESS
YOUTH  / ELEGANCE
CLASSIC / MADNESS
LUXURY / PRAGMATIC
YOUTH  / ELEGANCE

The last set of words is most important for him.

We translate the philosophy not into words but into forms in space.
We interpret the words not in opposing relationship such as “A versus B”, but re-interpret them as “A and B at the same time”. And we expect that something new will emerge from the new relationship.
First we divide the space into two zones to emphasize the relationship of A and B. Then we connected the two zones using mirrors. When you enter inside the shop, real images and reflected images merge into each other to create a new relationship that is “A and B at the same time”.

Renewal date and theme of each phase is as follows:

Phase1-1 05/03 ~ 15/04 “Elemental”
Phase1-2 16/04 ~ 20/05 “Nature”
Phase1-3 21/05 ~ 30/06 “Blue”
Phase2    01/07 ~ 12/08 “Neo-industrial rave”
Phase3    13/08 ~ 09/09 “Soleil”

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DATA
title : 3.1 Phillip Lim MICROCOSM
architects:Jo Nagasaka/Schemata Architects
project team: Masami Nakata/Schemata Architects
address:ISETAN SHINJUKU 3F 3-14-1 Shinjuku Shinjuku TokyoShibuya PARCO part1 1F 15-1         Udagawacho Shibuya Tokyo
usage:pop-up store
construction:TANK
floor area : ISETAN 68.2㎡
PARCO 33.7㎡
period:ISETAN 05/03/2014~09/09/2014
PARCO 13/09/2014~02/2015
photo:Takumi Ota